Brazilian Joia™ Strengthening + Smoothing Shampoo

Bonding Shampoo for Fine to Medium Hair Damage Repair.

Our new + improved shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. Sulfate-free and color-safe. 

BENEFITS:

• Repairs Damage
• Fights Frizz
• Color Safe
• A blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture.
  
• Transform your next wash day into a private paradise with our iconic Cheirosa 62 fragrance.  

FRAGRANCE NOTES:

• Cheirosa 62™ Scent Profile:
  
• Top: Pistachio, Almond
  
• Mid: Heliotrope, Jasmine Petals
  
• Dry: Vanilla, Salted Caramel, Sandalwood

HOW TO USE:

• 1. Wet hair thoroughly. Pour a quarter size amount of shampoo into the palms of your hands and rub together to create light lather.  
  
• 2. Gently massage the product directly into your scalp for 1-2 minutes focusing on the roots. 
  
• 3. While shampooing, finger comb hair in a downwards direction to effectively clean and remove any styling products you’ve used. 
  
• 4. Rinse out and apply conditioner for maximum damage repairing + hydrating benefits as directed.  

KEY INGREDIENTS:

• BRAZIL NUT:
  Prized in Brazil for centuries for its ability to strengthen the immune system, the Brazil Nut is the most Selenium-rich food in the world and grows abundantly along the banks of the Amazon, Negro and Tapejós Rivers. Selenium found in the Brazil Nut is known to help support the skin’s natural ability to protect itself.
• BURITI FRUIT OIL:
  Buriti Fruit Oil: Brimming with healthy fats to smooth dry, damaged hair and bring vital shine.
• SOL SEAL TECHNOLOGY™
  SOL Seal Technology™: Proprietary and proven to repair and restore your hair to peak strength in as little as one use. Plant-based keratin micro-capsules restore the damaged hair shaft and ionically bond split ends together.

INGREDIENTS:

• Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glycerin, Fragrance, Glycol Distearate, Cocamide MIPA, Sodium Lauroyl Sarcosinate, Sodium Chloride, Bertholletia Excelsa (Brazil Nut) Seed Oil, Cocos Nucifera (Coconut) Oil, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Mauritia Flexuosa (Buriti) Fruit Oil, Euterpe Oleracea (Açaí) Fruit Oil, Chamomilla Recutita Flower Extract, Gardenia Jasminoides Fruit Extract, Caprylic/Capric Triglyceride, Coco-Glucoside, Coconut Acid, Isopropanolamine, Polyquaternium-7, Algin, Chitosan, Xanthan Gum, Carrageenan, Tetrasodium Glutamate Diacetate, Sodium Isethionate, Sodium Formate, Sodium Glycolate, Maltodextrin, Sodium Hydroxide, Sodium Benzoate, Sodium Sulfate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Oleate, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Benzyl Salicylate, Coumarin, Geraniol, Hydroxycitronellal, Limonene, Linalool.
  Contains nuts- has Brazil Nut